区域品牌次品市场成因及质量改善机制的探讨  

Study on the Causes of the Defective Market of Regional Brand and Quality Improvement Mechanisms

作　　者：佟光霁[1] 王卫[1] 

机构地区：[1]东北林业大学经济管理学院,哈尔滨150040

出　　处：《哈尔滨商业大学学报（社会科学版）》2011年第5期7-10,共4页Journal of Harbin University of Commerce:Social Science Edition

基　　金：教育部新世纪优秀人才支持计划(NCET-08-0754)

摘　　要：通过在Akerlof逆向选择模型中引入不同的影响因素,可知次品市场彻底萎缩并不是必然结果。为此,建立了质量改善机制模型。模型表明:提高产品价格和提升产品信息普及率,次品市场将逐渐恢复为正品市场。在分析五常"稻花香"掺假门事件基础上,结合理论模型与案例分析,得出有关区域品牌次品市场形成原因及如何恢复正品市场的有关结论。Through the introduction of different factors in adverse selection model by Akerlof, we can know that, the complete shrinking of the defective market is not inevitable result. To this end, this paper establishes the quality improvement mechanisms model. Model shows： Defective market will gradually revert to genuine market by raising prices and improving product information peneu＇atlon. Based on the analysis of the adulteration scandal about Wuehang ＂rice flower＂ and the combination of theoretical model and case, this paper draws the relevant conclusions that the formation reasons about the defective market of regional brand and how to revert it to genuine market.

关 键 词：区域品牌 次品市场 Akerlof模型 

分 类 号：F712.3[经济管理—产业经济]