品牌竞争力对产业集聚影响的实证研究——以陕西装备制造业为例  

Study on the Influence of the Brand Competitiveness on Industrial Agglomeration——Empirical Study on Shaanxi Equipment Manufacturing Industry

作　　者：王保利[1] 陈新岚[1] 田娟[1] 

机构地区：[1]西安理工大学经济与管理学院,陕西西安710054

出　　处：《科技进步与对策》2011年第19期65-70,共6页Science & Technology Progress and Policy

基　　金：陕西省软科学项目(2010KRM29)

摘　　要：在梳理相关文献的基础上,对品牌竞争力对产业集聚影响的作用机理进行了分析,构建了该研究的概念模型,并提出了相应的研究假设。以陕西装备制造业为例,实证研究了品牌竞争力各要素对产业集聚的影响。研究结果显示:品牌竞争力各指标对产业集聚具有显著的正向影响,仅品牌定位能力对其作用不显著。Based on the relevant literature review,this paper analyzed the influence mechanism of the brand competitiveness on industry agglomeration,constructed the conceptual model and proposed the corresponding hypothesis of the study.Take Shaanxi equipment manufacturing industry as an example,researched empirically the influence of the elements of the brand competitiveness on industrial agglomeration.The results showed that the elements of brand competitiveness had a significant positive influence on industrial agglomeration except for brand position activity,only the ability of its brand positioning had no significant effect.

关 键 词：品牌竞争力 产业集聚 品牌创新力 

分 类 号：F062.9[经济管理—政治经济学]