基于核心资源视角的古城镇家庭旅馆竞合模型研究——以信任、战略联盟为中介变量  

A Research on Co-opetition Model for Family Hotels in Ancient Towns Based on Core Resources:Using Trust and Strategic Alliances as Intermediary Variables

作　　者：余勇[1] 田金霞[1] 

机构地区：[1]吉首大学旅游与管理工程学院,湖南张家界427000

出　　处：《旅游科学》2011年第4期75-86,共12页Tourism Science

基　　金：国家社会科学基金项目<休闲型旅游发展研究>(07XMZ038);湖南省普通高等学校哲学社会科学重点研究基地开放基金项目

摘　　要：本文通过对凤凰古城117家家庭旅馆的实证研究,发现家庭旅馆的核心资源通过信任、战略联盟对竞合关系产生综效,其中物质核心资源的作用仅限于促成结盟,社会核心资源进一步影响竞合关系的结构及竞合形态的转换。进一步比较信任、战略联盟在模型中的价值和中介作用,结果显示目前家庭旅馆的竞合行为还处于初级阶段,经营者对竞合关系的选择较大程度上依赖于人际互信。The paper is the result of an empirical study of 117family hotels in ancient town of Phoenix city.It＇s found that the core resources of family hotels have comprehensive effect on competition and cooperation relationship through trust and strategic alliances,in which the function of material core resources is to promote an alliance,whereas the social core resources is to further influence the structure of the relationship and the conversion of competing forms.By comparing the value and intermediary function of trust and strategic alliances in the model,the authors found that the current co-opetition behavior of family hotels is at the early stage of development and the choice of competition or cooperation relationship for operators depends mainly on interpersonal trust.

关 键 词：核心资源 战略联盟 家庭旅馆 竞合模型 

分 类 号：F719.2[经济管理—产业经济]