报纸广告的前生今世——简析传播技术的发展对报纸广告的影响  

The History and Present Situation of Newspaper Advertisement-Analysis of the Impact of Information Technologies to Newspaper Advertisement

作　　者：李勇[1] 

机构地区：[1]盐城工学院人文学院,江苏盐城224051

出　　处：《盐城工学院学报（社会科学版）》2011年第3期64-67,共4页Journal of Yancheng Institute of Technology（Social Science Edition）

摘　　要：作为已经存在了400多年、最早诞生、最传统的媒体形态,报纸在人类信息传播过程中发挥着重要的作用,而报纸广告作为支撑其发展的主要经济来源也在发挥着自身重要的作用。主要介绍了报纸及其广告的发展历程、现状以及传播技术在二者发展过程中产生的影响与作用,提出在新媒体环境下,报纸与报纸广告应积极创新以适应日新月益的媒介环境。As the first born and most traditional form of media which has been in existence for more than 400 years,newspaper plays an important role during the process of human＇s information transmission.Advertisement was always considered as the accessories of newspaper which can make money and be added to readers.Carefully studying the history of newspaper and advertisement,we will find a natural link between them.In recent years,with the development of information technology,the innovation and development of newspaper advertisement has became a real problem.

关 键 词：报纸 报纸广告 传播技术 影响 

分 类 号：G206[文化科学—传播学]