购房者认知价值对“小产权房”购买行为的影响——以武汉市为例  

The Influence of Buyers' Perceived Value on Purchase Behavior of "Restricted Property House" ——based on Wuhan for example

作　　者：谭术魁[1] 江奇[1] 

机构地区：[1]华中科技大学公共管理学院

出　　处：《中国房地产（学术版）》2011年第5期37-43,共7页China Real Estate

基　　金：国家社会科学基金项目--"小产权房"问题的实证研究(08BJY053)

摘　　要：研究目的:揭示购房者认知价值对"小产权房"购买行为的影响,测度购房者认知价值各类因子对"小产权房"购买行为的影响方向和程度。研究方法:文献资料法、问卷调查法、因子分析法、结构方程模型法。研究结论:1."小产权房"购房者认知价值因子可分为功能服务、购买成本、持有风险、心理诉求。2.功能服务、购买成本、心理诉求对"小产权房"购买行为动机层面有正向影响,其中功能服务的影响程度最大;购买成本、功能服务对"小产权房"购买行为决策层面有正向影响,持有风险对"小产权房"购买行为决策层面有负向影响,其中购买成本的影响程度最大。The paper aims to reveaI the influence of buyers＇ perceived value for their ＂restricted property house＂ purchase behavior, and measure the influence of various factors of buyers＇ perceived value on the direction and extent of purchase behavior. Methods employed include documentation ,ques- tionnaire, factor anlytic method, structural equation modeling method . The research presents the fol- lowing conclusions： ＂restricted property house＂ buyers＇ perceived value factors can be divided into functional services, purchase cost, holding risk, psychological demands;There＇re positive effects from functional services, purchasing cost, psychological demands for ＂restricted property house＂ purchase behavior on motivation level, of which functional services influences most ;There＇re positive effects from purchase cost, functional services, while negative effects from holding risk for ＂restricted property house＂ purchase behavior on decision-making level, of which purchasing cost influences most.

关 键 词：认知价值 野小产权房冶 购买行为 结构方程模型 

分 类 号：F293.3[经济管理—国民经济]