房地产市场产品定位策略的实证分析——以武汉市新推楼盘为例  

An Empirical Analysis on Real Estate Market Product Positioning strategy——based on Wuhan's new real estate project

作　　者：黄砺[1] 王佑辉[1] 

机构地区：[1]华中师范大学经济学院

出　　处：《中国房地产（学术版）》2011年第8期52-57,共6页China Real Estate

摘　　要：在我国房地产市场上,一个楼盘项目中经常会同时配置面积大小不等的多个户型,但目前对于这种现象的研究十分有限。本文通过搜集武汉市近3年来331个新推楼盘的资料,对所得的数据进行二元Logistic回归处理后发现,建筑类别、装修状况、建筑面积和规划户数对于武汉市房地产企业的产品定位策略有着显著影响,而区位、物业类别、开发商类型和住房均价对房地产企业的产品定位策略影响并不显著。It＇s an usual phenomenon in Chinese real estate market that one real estate project existsunits with different res thors collected 331 sampl nary Logistic. The paper and planning households type, developer type and h idential areas. However, the research about this is still not adequate. The aues about new real estate peoject, and then analyzed the data by the method Bidiscovered that construction category, decoration condition, construction area have a significant effect to the product positioning. The location, property ousing price haven＇t much significant effect to the product positioning.

关 键 词：新推楼盘 产品定位.住宅面积 

分 类 号：F293[经济管理—国民经济]