品牌战略:新房地产时代发展的必由之路  

Brand Strategy:the Required Way for a New Era in Real Estate

作　　者：李亚瑞[1] 

机构地区：[1]复旦大学经济学院

出　　处：《中国房地产（学术版）》2011年第3期62-66,共5页China Real Estate

基　　金：教育部人文社会科学研究青年项目(项目批准号:09YJC790087)资助

摘　　要：随着中国房地产市场由供不应求向供求平衡转变，房地产行业也将会不可避免地进入品牌时代，但目前中国房地产品牌创建还处在滞后的阶段，一些不利于地产品牌建设的认识还在大行其道，究竞该如何建设房地产品牌已经成为业界所面临的一个紧迫问题。因此，有必要对此作进一步的深入研究。As chinese real estate market from the demand changes to the balance between supply and demand, and real estate industries will inevitably enter the era of the brand. But the creation of chi＇ nese real estate brands is in the lag phase, with a number of brand building being not conducive to the understanding of the real estate. How to build what the brand has become a real estate industry facing a very urgent issue. Therefore, it needs for further in-depth study with a view to receiving the relevant policy recommendations.

关 键 词：房地产 品牌 价值 

分 类 号：F407.19[经济管理—产业经济]