战略管理思维观下旅游地转型实证分析——以三峡库区巫山县为例  

The Empirical Analysis of Tourism in Transition on the Strategic Management——A Case Study of Wushan County of Three Gorges Reservoir Area

作　　者：张述林[1] 葛小涛[1] 

机构地区：[1]重庆师范大学地理与旅游学院,重庆400047

出　　处：《改革与战略》2011年第10期68-70,共3页Reformation & Strategy

基　　金：重庆市哲学社会科学规划项目(项目编号:2007-JJ34);重庆市教委科学技术研究项目(项目编号:KJ070813)

摘　　要：文章认为,战略管理因关注如何获得并保持竞争优势,在旅游地转型中有重要指导意义,其柔性战略思维、战略期权思维、长尾理论思维和制度理论思维分别在思维角度、思维对象与思维方式等方面对旅游地转型进行指导,并与旅游地转型的时机、旅游地发展目标认知、旅游产业认知和区域旅游保障机制构建等要素紧密相关。文章通过构建战略管理思维在旅游地转型中的应用模式,从而对三峡库区巫山县旅游地转型发展提供参考。Strategic management is concerned with how to obtain and maintain a competitive advantage, it has a directive function in tourism transition. The flexible strategic thinking, strategic options thinking, long tail thinking, systems theoretical thinking guide the tourism transformation in the angle of thinking, thinking objects, ways of thinking and other aspects; By building strategic management thinking and their application modes in tourism transition, and thus provide reference for the development of tourism transition in Wushan County.

关 键 词：战略管理 旅游地转型 思维模式 巫山县 

分 类 号：F592.7[经济管理—旅游管理]