3Q之争:监管失灵与法律缺失情境下的企业行为选择  

The Dispute between 360 and QQ:An Analysis of Enterprise's Behavior Choice under Lawlessness and Regulation Failure

作　　者：黄立君[1] 杨芳[2] 

机构地区：[1]中国政法大学商学院,北京102249 [2]中国政法大学法和经济学研究中心,北京102249

出　　处：《广东商学院学报》2011年第5期75-81,共7页Journal of Guangdong University of Business Studies

摘　　要：3Q之争已经成为中国互联网行业的经典案例。通常,所有人的行为都是个人选择的结果,而每个人的所有行为都是在局限条件约束下争取最大的利益。在目前我国互联网领域监管失灵与法律缺失、可供选择的替代性治理机制又没有建立起来的约束条件下,腾讯公司和奇虎360有足够的激励采取恶意竞争方式解决彼此之间的冲突。但对双方来说,协商解决有可能才是更优的选择。The dispute between 360 and QQ has become a classic case of the Internet. Economics assumes that all behaviors are the results of individuals＇ pursuing of maximum profit. In order to protect their own benefits, the two enterprises, Tencent and Qihoo, have sufficient incentives to resort to unfair means under lawlessness and regulation failure of the Internet. But in the eye of an outsider, it may be a better way to settle the conflict of interests through consulting with each other.

关 键 词：3Q之争 监管失灵 法律缺失 企业行为 

分 类 号：D922.294[政治法律—经济法学]