网络流行语的概念辨析与传播过程  

The concept and communication process of network buzzwords

作　　者：孙洁[1] 樊启迪[1] 巢乃鹏[1] 

机构地区：[1]南京大学新闻与传播学院,江苏南京210093

出　　处：《南京邮电大学学报（社会科学版）》2011年第3期15-19,共5页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：教育部人文社会科学研究项目"断裂的关系:网络传播中的失范行为研究"(08JC860003)

摘　　要：伴随着网络的普及,中国网络流行语层出不穷,逐渐从网络渗透到传统媒体和社会生活中,成为公众用语。从网络流行语的概念和其与普通网络语言的区分出发,指出事件关联性是促进网络语言流行化的重要因素,影响网络流行语产生的心理因素包括个体心理因素和群体心理因素两个部分,网络流行语具有社会性、娱乐性、不规范性这三个语言特色。With the popularity of the Internet in China, Chinese network buzzwords update in an accelerating pace and gradually penetrate from the Internet to the traditional media and social lives, even go into public language. This paper, starting from the concept of network buzzwords and their differences from network common words, points out event correlation is the cause of the spread of network buzzwords. The psychological factors to affect the popularity of network buzzwords include both individual and group ones. And network buzzwords feature in social, entertainment and non-standard characteristics.

关 键 词：网络流行语 网络通用语 事件关联性 网络用语分类 

分 类 号：G209[文化科学—传播学]