试论“跨媒体”内容创作的策略  

Full Implementation of Strategies in Cross-media Content Creation

作　　者：王琪琦[1] 李海燕[1] 

机构地区：[1]中国传媒大学动画学院,北京100024

出　　处：《重庆交通大学学报（社会科学版）》2011年第5期92-96,共5页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：中国传媒大学文化创意产业发展研究中心;北京市文化创意产业影视;动漫等研发与人才培训基地项目"新媒体节目内容创作研究"(编号:HW0850)的阶段性成果

摘　　要：在比较中外对"跨媒体"理解差异的基础上,论述Hayes对"跨媒体"四个阶段的理解,及其对中国"跨媒体"未来发展方向的启示,提出"跨媒体"内容创作的一些思考。对于国内同行来说,如果能学习国外对于Crossmedia的理解以及操作,对于新媒体时代中国传统媒体和新媒体之间密切互动、促进双方的资源整合与共享、充分发挥新媒体的特性,具有重要的借鉴意义。The differences of understanding in cross-media between China and abroad were compared and Hayes＇s views of four stages in cross-media were discussed. Some strategies in cross-media content creation were proposed to provide enlightenment for the development of cross-media in China. This is important to the close interaction between traditional media and new media and it can promote their sharing of resources.

关 键 词：跨媒体 内容创作 传播 

分 类 号：G206[文化科学—传播学]