论闽北新兴发展区域媒体融合发展策略  

On Development Strategy of Combination Newly-developed Area with Media in North Fujian

作　　者：路善全[1] 

机构地区：[1]武夷学院人文与教师教育学院,福建武夷山354300

出　　处：《武夷学院学报》2011年第4期39-45,共7页Journal of Wuyi University

基　　金：武夷学院软科学项目新媒体时代闽北新兴中心城市媒体融合发展研究项目成果之一

摘　　要：媒体融合既是一种技术进步,也是一种媒介形态创新;既是手段,也为目的。闽北新兴发展区域转变媒体发展方式,必然选择走媒介融合之路。"成都模式"、"牡丹江模式"为闽北新兴发展区域媒体融合发展提供了经验和借鉴。新媒体时代闽北新兴发展区域媒体融合发展策略包括:实施三步走战略,推行渐进性改革;确立集团政治定位,强化组织保证;加快建设基础设施,建立多重模拟市场;加强人才队伍建设,提升公众媒介素养。The media fusion is not only one kind of technology advancement,is also one kind of medium shape innovation;Is not only the method,is also the goal.The Minbei North Fujian emerging developed area transformation media development way,chooses road of inevitably the medium fusion.＂Chengdu pattern＂,＂the Mudanjiang pattern＂ provided for the Minbei emerging developed area media fusion development has experienced and uses for reference.The new media time Minbei emerging developed area media fusion development strategy includes：Implements three steps walks the strategy,the carrying out gradation reform;The establishment group politics localization,the strengthened organization guaranteed;Speeds up the construction infrastructure,establishes the multiple simulated markets;Strengthens the talented person troop construction,the promotion public medium accomplishment.

关 键 词：策略 闽北新兴发展区域 新媒体时代 媒体融合 

分 类 号：G206.2[文化科学—传播学]