对B2C电子商务市场如何创造购买者吸引力价值的分析  

Analysis on How to Create Purchasers' Attractive Value in B2C E-Commerce Market

作　　者：崔静[1] 王鹏[1] 

机构地区：[1]成都纺织高等专科学校人事处,成都611731

出　　处：《成都纺织高等专科学校学报》2011年第4期26-29,共4页Journal of Chengdu Textile College

摘　　要：电子商务市场想要取得成功生存下来就必须创造有足够吸引力的价值,来快速地达到临界规模并取得必要的流动性。成功的电子商务市场必须创造出某些形式的真正的有吸引力的价值,而且要明显优于传统市场所能提供的价值。主要分析B2C电子商务市场的相关市场要素,例如搜索、鉴定、价格判定、风险管理、物流、售后服务等的运用,揭示B2C电子商务市场是如何为购买者创造有吸引力的价值。The survival of Electronic Commerce Market （ECM） lies in the creation of sufficient attractive value in order to reach critical scale rapidly and acquire necessary liquidity. Successful ECM must create some really attractive value which is better than traditional market can. Relative market elements of B2C ECM were analyzed such as search, authentication, price determination, risk management, logistics and after-sale serv- ice, trying to reveal how to create attractive value for purchasers in B2C ECM.

关 键 词：电子商务市场 购买者 吸引力价值 

分 类 号：F713.365.2[经济管理—产业经济]