基于服务链理论的广西体育产业发展问题与对策研究  

The Problems of Guangxi Industry's Development Based on Service Chain Theory and Countermeasures

作　　者：周丽云[1] 陈秋芬[1] 

机构地区：[1]广西师范大学体育学院,广西桂林541004

出　　处：《唐山师范学院学报》2011年第5期68-70,共3页Journal of Tangshan Normal University

摘　　要：以服务链理论为基础,通过理论分析与实践研究相结合等方法,对广西体育产业发展进行考察。针对广西体育产业发展还处于规模小、分布散、效率低的状态,缺少规模以上的体育企业和自主品牌、中介市场不完善等问题,提出加强管理体制改革、完善服务支持体系、吸引体育人才等对策。With the service chain theory as a foundation and by using the method of theoretical analysis and practice research,this paper made a survey on the development of Guangxi sports industry.Because sports industry development in guangxi is still in the small scale,scattered,the low efficiency of the state,lack of scale above sports enterprise and the independent brand as well as intermediary market is not perfect,it is strongly suggested that strengthening the construction of gymnasium,improving service system and attracting sports talents should be necessary.

关 键 词：服务链理论 体育产业 对策 

分 类 号：F842[经济管理—保险]