传媒政治视界中的政党形象塑造  

Image-building of the Parties in the Vision of Media Politics

作　　者：赵宬斐[1] 陈波[2] 

机构地区：[1]杭州师范大学政治经济管理学院,浙江杭州310036 [2]绍兴行政学院,浙江绍兴312000

出　　处：《石河子大学学报（哲学社会科学版）》2011年第5期43-47,共5页Journal of Shihezi University(Philosophy and Social Sciences)

基　　金：国家重点招标课题"中国特色社会主义道路:基于农民思想变迁的农村和谐有序发展研究"(09AZD003);教育部人文社会科学规划基金项目"现代性视域中马克思主义学习型政党研究"(10YJA710092)

摘　　要：新媒体与政党形象的关系是数字时代政党政治发展的一个重要维度。新媒体的发展导致现代性政治的特质发生诸多改变,直接影响了政党的形象调整与转向。为更好地适应传媒政治发展的需求,政党必须借鉴企业识别系统,加强自身形象的重塑;加强政党形象的双重建构;展现执政党的民主、平等和务实的亲民作风,以巩固其合法性和政治认同。The relationship between new media and the image of political parties is an important dimension of the development of party politics in the digital age. The development of new media results in many changes in the characteristics of modern politics and directly influences the party＇s image adjustment and turning. In order to better meet the needs of the development of media politics,political parties need to strengthen the remodeling and reconstruction of their image with the help of enterprise identification system to demonstrate the ruling party＇s People First style of democracy,equality and being pragmatic so as to consolidate its legitimacy and political recognition.

关 键 词：传媒政治 政党 形象 

分 类 号：G206[文化科学—传播学] D05[政治法律—政治学]