论推进社会主义核心价值体系大众化的媒体引导向度  

On the Dimensions of Promoting Popularization Media Direction of the Socialist Core Value System

作　　者：陈赵阳[1] 

机构地区：[1]福建师范大学福清分校经济法律系

出　　处：《北华大学学报（社会科学版）》2011年第5期120-125,共6页Journal of Beihua University(Social Sciences)

基　　金：国家社会科学基金项目"推动社会主义核心价值体系大众化研究"(08BKS048)的研究成果之一

摘　　要：媒体是思想文化传播的重要载体,是推广主流价值观的主渠道,在组织和引导社会舆论方面发挥着重要作用。在推进社会主义核心价值体系大众化进程中,要充分发挥传统媒体和新兴媒体的各自优势,不断巩固传统媒体引导阵地,积极开拓新兴媒体引导渠道,实现传统媒体和新兴媒体的联动,努力营造舆论强势,最大限度地增强理论宣传的吸引力、感染力和影响力,从而使社会主义核心价值体系更好地在广大人民群众中入耳、入脑、入心。Media is a important carrier to spread ideological culture.It is a main channel to popularize mainstream values.It can play an important role in organizing and directing public opinion.We must play fully respective advantage of traditional and new media in the course of promoting popularization of the socialist core value system.We should not only consolidate position of traditional media direction,but also exploit channel of new media direction.The traditional media must cooperate with new media to build strong vigor of public opinion.It can boost up charm,inspire force and influence maximally in order to cause people to identify with the socialist core value system.

关 键 词：社会主义核心价值体系 大众化 传统媒体 新兴媒体 引导 

分 类 号：G209[文化科学—传播学]