五女峰国家森林公园旅游形象策划  

Tourism Image Plan for Wunvfeng National Forest Park

作　　者：李辉[1] 

机构地区：[1]长春师范学院历史学院,吉林长春130032

出　　处：《安徽农业科学》2011年第29期18012-18013,共2页Journal of Anhui Agricultural Sciences

摘　　要：介绍了五女峰国家森林公园的旅游资源,并从理念形象、视觉识别、行为规范、听觉识别4个角度对五女峰国家森林公园进行了整体的形象策划,将五女峰国家森林公园的宣传口号定为"自然与神话之旅——五女峰",并设定了公园的景区徽标、象征性吉祥物、旅游形象代言人、旅游纪念品,以期更好地发挥五女峰国家森林公园的旅游优势,创造更多经济效益和社会效益。After the introduction of tourist resources in Wunvfeng National Forest Park,the paper had planed its overall image from the perspectives of concept design,visual identity,behavioral norms and audio identity.The slogan of Wunvfeng National Forest Park had been identified as ＂tour of nature and mythology—Wunvfeng＂,and park＇s emblem,symbolic mascots,spokesman of tourism image and tourist souvenirs had been set,so as to better display tourist advantages of Wunvfeng National Forest Park and create more economic and social benefits.

关 键 词：五女峰 国家森林公园 旅游形象策划 景区徽标 识别系统 

分 类 号：TU986[建筑科学—城市规划与设计]