构建以客户价值为导向的产品竞争力  

To Build Competitive Power of Textile Products Based on Customer Orientation

作　　者：李斌红[1] 

机构地区：[1]国家纺织产品开发中心

出　　处：《纺织导报》2011年第10期65-68,70,71,共6页China Textile Leader

摘　　要：本文以纺织产业经济环境影响因素为基础,分析了现阶段产品竞争力的变化趋势和特征,并提出构建产品竞争力的核心在于以客户价值为导向。企业需要针对经济环境和市场需求,重新定位,整合资源,获取综合竞争优势,构建结构化的产品开发组织与流程,专注于产品,不断提高将技术创新和时尚创意相结合的设计能力。In this paper,the trends and characteristics of product competitive power were analyzed based on factors of economic environment affecting the textile industry.The author put forward that the core to build the competitiveness lies in customer orientation.To aim at market demands,the enterprises have to seek for appropriate market position,integrate resources,obtain comprehensive competitive advantage,build structured product development organization,focus on products development,and improve fashion design capabilities with technological innovation.

关 键 词：产品竞争力 客户价值 产品开发 商品经济 导向 案例 创新 纺织 

分 类 号：F426.81[经济管理—产业经济] F274