博弈论与农民专业合作社品牌发展战略  

Decision of Brand Strategy of Farmers' Cooperatives Based on Game Theory

作　　者：孟庆福[1] 李丹[1] 李峰[1] 

机构地区：[1]河北工业大学管理学院,天津300401

出　　处：《河北学刊》2011年第6期208-210,共3页Hebei Academic Journal

摘　　要：《中华人民共和国农民专业合作社法》的实施使农民专业合作社的成立、建设与发展纳入了法制化轨道。农民专业合作社被认为是"农业二次飞跃"以及解决"三农问题"的有效手段之一。本文针对中国农民专业合作社成员的特点,借鉴实践社群中社员身份划分标准,将合作社成员进行分类,并针对不同类型成员参与的动机和诉求,利用经济学当中博弈论的分析方法,进行品牌培育战略的决策研究。Since the＂Law on Farmers＇ Cooperatives in People＇s Republic of China＂has been promulgated and implemented,farmers＇ cooperatives have been established,constructed and developed towards the legal system.Farmers＇ cooperatives are considered as one of the effective means to＂secondary agricultural leap＂and to solve＂three rural issues＂.Based on the characteristic of farmers＇ cooperatives＇ members,using the standards to classify the members of practice community for reference,this paper classified the members of farmers＇ cooperatives.Based on the motivation and aspirations of different types of members,using the game theory of economics,this paper makes decision for the brand development strategy.

关 键 词：农民专业合作社 博弈论 品牌培育 

分 类 号：F323[经济管理—产业经济]