河北省城市居民体育消费现状与对策研究  

The Research and Decision-making on the Status of Hebei Urban Residents on Sports Consumption

作　　者：韩敬全[1] 钟山河[2] 郑学会[1] 

机构地区：[1]河北经贸大学体育教学部,河北石家庄050061 [2]河北体育学院运动训练系,河北石家庄050061

出　　处：《河北学刊》2011年第6期232-234,共3页Hebei Academic Journal

基　　金：2009年度河北省社会科学基金项目<从国外体育课程的演进看河北普通高校体育课程的改革与对策>(HB09BTY004)

摘　　要：当前,河北省城市居民体育消费现状主要表现在以下四个方面:一是中青年人对体育关注度比较高,但参与体育活动的意识比较低;二是老年人对体育关注以随意形式为主,但能积极参与体育活动;三是体育健身消费的价值取向逐渐趋向现代化,居民体育消费动机呈现多元化特征;四是居民因实际收入、闲暇时间及健身场地、设施的影响,总体消费水平较低,但实物形体育商品有着较好的市场活力。由此,建议进一步加快河北省区域体育法规的完善,采取措施加大对体育法规、体育赛事的宣传力度,营造良好的体育健身氛围,促进体育消费的进一步增长。This article is based on our province＇s urban residents＇ sports consumption status to conduct a research and find that young and middle-aged people pay more relatively high attention on sports,but the sense of participation on sports activities is relatively low;the older people pay attention on sports mainly in the form of random,but can participate in sports activities actively;physical fitness consumption of value orientation gradually tends to modernization,and the sports consumption motives of residents emerge diversification characteristics;Because of the impact from the real income of residents,leisure and fitness venue,facilities,the overall consumption level is lower,however,the physical form of sporting commodity has a better market vitality.Thus,to propose that further speed up the improvement of regulations on regional sports in our province,to take measures to increase the propaganda on sports regulations,sports events,to create a good atmosphere for sports and fitness,and to promote further growth of sports consumption.

关 键 词：体育意识 体育消费 城市居民 不同群体 

分 类 号：G812.7[文化科学—体育学]