基于SWOT分析的山东省城市景观体育市场开发策略  

Urban landscape in Shandong sports market development strategies based on SWOT analysis

作　　者：刘景堂[1] 

机构地区：[1]山东财经大学体育学院,山东济南250014

出　　处：《山东体育学院学报》2011年第10期15-19,共5页Journal of Shandong Sport University

基　　金：山东省自然科学基金项目(ZR2009GL012)<山东省城市景观体育市场开发与信息管理系统研究>

摘　　要：采用文献资料调研、专家访谈、逻辑分析等方法,对山东省城市景观体育市场开发进行SWOT分析,并指出开发目标和重点,在此基础上提出发展策略,即:以景观资源为基础,以突出景观特色为导向,统筹规划,合理布局;坚持可持续发展的理念;采用市场化运作方式;精心策划赛事活动主题,强化赛事与景观的完美融合;大力培养景观体育的专门管理人才。With the methods of literature research,investigation,expert interviews,logical analysis and other methods,the paper made a SWOT analysis of the development of the urban landscape sports market in Shandong province,and pointed out the development objectives and priorities.On this basis,it proposed the development strategy： A resource-based landscape in order to prominent landscape features-oriented,overall planning,rational distribution;and adhere to the concept of sustainable development;use of market-oriented mode of operation;well-planned event theme,strengthening competition and landscape the perfect fusion;great efforts to train sport specific landscape management personnel.

关 键 词：山东城市景观 城市景观体育 SWOT分析 市场开发策略 

分 类 号：G80-052[文化科学—运动人体科学]