汉字在现代标志设计中的应用性分析  

The Application Analysis of Chinese Characters in Modern Logo Design

作　　者：关晓琳[1] 

机构地区：[1]洛阳师范学院美术学院,河南洛阳471022

出　　处：《洛阳师范学院学报》2011年第10期113-115,共3页Journal of Luoyang Normal University

摘　　要：中国的汉字延续了几千年,历经许多阶段,具有独特的视觉魅力。汉字作为造型元素运用在标志设计中,可以利用图形的意向性来传达丰富的信息,突显感人的艺术魅力。随着时代的发展,汉字必将以其独特的魅力,在标志设计中充当重要角色。Chinese characters have developed for thousands of years,through many stages,and have a unique visual appeal.Chinese characters can be used as form elements in logo design,graphics intention can be used to convey a lot of information,to highlight the impressive artistic charm.As time goes,the unique charm of Chinese characters is bound to play an important role in logo design.

关 键 词：汉字 标志设计 图形化设计 

分 类 号：J5[艺术—艺术设计]