旅游地形象定位在经济林产业形象中的应用——以四川越西贡椒产业形象定位为例  

An Application of the Image Position Theory for Tourist Destinations to the Image of Economic Forest Industry——A Case Study of the Gongjiao Industry for Yuexi

作　　者：刘轩[1] 叶萌[1] 郭东力[1] 蒲彪[2] 阿的耳木 邱武生 

机构地区：[1]四川农业大学林学院,雅安625014 [2]四川农业大学食品学院,雅安625014 [3]四川越西县林业局,越西616650

出　　处：《林业经济》2011年第9期64-66,70,共4页Forestry Economics

基　　金：国家科技部“十一五”科技支撑计划“长江中上游西南山区退化生态系统综合整治技术与模式研究”子课题“特色资源开发与替代产业研究”(编号:2006BAC01A11)

摘　　要：良好的经济林产业形象能较好地促进区域经济林产业的可持续发展,但现有的经济林产业规划并未考虑到产业形象定位的重要性。文章引入旅游地形象定位理论,初步论述了其在经济林产业形象定位中应用的必要性,并以国家级少数民族贫困县四川省越西县为例,系统地研究了其贡椒产业形象定位,赋予了越西贡椒鲜明的产业形象。Good image of economic industry can foster sustainable development of regional economic forest industry,however,the importance of image position in the planning of economic forest industry has been neglected.Therefore,the image position theory for tourist destinations has been applied to economic forest industry in this paper.Furthermore,the image of Yuexi Gongjiao industry has been studied and a new attractive image for Yuexi Gongjiao industry has been established.

关 键 词：旅游地形象定位 经济林产业形象 越西贡椒产业 

分 类 号：F326.27[经济管理—产业经济]