齐鲁山海文化创意产业发展检视  

Inspecting Creative Industries of Qilu Mountain and Sea Culture

作　　者：王春苗[1] 孙光[2] 

机构地区：[1]鲁东大学文学院,山东烟台264025 [2]鲁东大学体育学院,山东烟台264025

出　　处：《廊坊师范学院学报（社会科学版）》2011年第5期87-88,共2页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：2011年山东省软科学项目"基于创意产业开发的山东半岛蓝色文化品牌打造研究"(2011RKGB5061);2010年山东省艺术科学重点课题"基于创意产业开发的齐鲁地域文化品牌打造研究"(zb201003)成果

摘　　要：齐鲁大地有着泰山文化和黄海文化等得天独厚的文化资源。但目前,山东省对山海文化的开发利用还没有形成龙头创意产业,也未形成知名创意文化品牌。基于齐鲁的山文化、海文化资源,还需要进一步进行创意设计、文化包装、深度开发,以使自然形态的山海转化为山海文化品牌。同时,也有必要对山文化资源和海文化资源进行统一规划、联合开发,以打造国际知名的山海创意文化品牌。The world＇s industrial structure is undergoing tremendous changes.Cultural and creative industries are in the ascendant.There are unique cultural resources in Qilu,such as the Mount Tai culture and the Yellow Sea culture.However,the mountain and sea culture in Shandong province has not developed into a leading creative industry,let alone famous creative and cultural brands.With the mountain and sea cultural resources,we need to further carry out creative design,cultural package,and in-depth development to transform the natural mountains and seas into cultural brands.Meanwhile,unified planning and development is necessary to construct international brand of the mountain and sea culture.

关 键 词：齐鲁文化 泰山文化 黄海文化 创意产业 

分 类 号：G127[文化科学]