重视蓝色文化 推进齐鲁地域文化品牌建设  

Valuing Blue Culture and Promoting Qilu Regional Brand Construction

作　　者：贺滟波[1] 

机构地区：[1]鲁东大学文学院,山东烟台264025

出　　处：《廊坊师范学院学报（社会科学版）》2011年第5期89-91,共3页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：2010年山东省艺术科学重点课题"基于创意产业开发的齐鲁地域文化品牌打造研究"(zb201003);2011年山东省软科学项目"基于创意产业开发的山东半岛蓝色文化品牌打造研究"(2011RKGB5061)成果

摘　　要：近年来,齐鲁文化产业发展迅速,地域文化品牌建设取得了长足进步。但是齐鲁地域文化品牌,无论就数量还是就质量而言,都与齐鲁文化这一源远流长的资源不相称。推进齐鲁地域文化品牌建设,不仅需要硬件设施的改善与国家政策的扶持,更需要以创意为引擎,将胶东蓝色文化品牌的打造作为契合点,来带动齐鲁创意产业的发展,从而彰显齐鲁文化的魅力。Qilu cultural industry is growing fast over the recent years.Regional culture brand construction has made a considerable progress.However,the development is still inconsistent to the long history of Qilu culture in terms of quantity and quality.To advance culture brand construction,we should improve hardware facilities and gain support from public policies.We should seek for originality,with brand construction of Jiaodong Blue culture as a turning point,to drive the development of Qilu creative industry so as to show the charm of Qilu culture.

关 键 词：蓝色文化 文化品牌 创意产业 数字化 

分 类 号：G127[文化科学]