略论烟台文化创意产业发展的现状与前景  

A Brief Discussion of the Status and Prospects of Yantai Cultural Creative Industry

作　　者：孟凡生[1] 

机构地区：[1]鲁东大学文学院,山东烟台264025

出　　处：《廊坊师范学院学报（社会科学版）》2011年第5期92-94,共3页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：2011年山东省软科学项目"基于创意产业开发的山东半岛蓝色文化品牌打造研究"(2011RKGB5061);2010年山东省艺术科学重点课题"基于创意产业开发的齐鲁地域文化品牌打造研究"(zb201003)成果

摘　　要：烟台市目前正以齐鲁文化为基,以文化创意为核,大力开发文化资源,发展文化创意产业。烟台的葡萄酒文化、滨海文化、开埠文化等为烟台大力发展文化创意产业奠定了资源基础,而烟台的文化创意产业发展则有待于更自觉地以文化和创意为主导,以高科技为手段,对当地文化资源进行整合、提炼和加工,从而生成以文化信息为主体的产品和服务形式,使产品具有更高的审美附加值、知识附加值和文化附加值,使消费者获得一种全新且又独特的体验。With the cultural creativity as the nuclear,Yantai is currently making great efforts to develop cultural resources and cultural creative industries based on the Qilu culture.The Yantai wine culture,coastal culture and the open port culture have all laid the resource base for the development of cultural and creative industries.Therefore,Yantai＇s cultural and creative industries rely on culture creativity as leading factors,with hi-tech as a means to integrate,refine and develop local cultural resources.Products and services of cultural information will possess additional value of aesthetics,knowledge and culture,giving the consumers a brand-new and unique experience.

关 键 词：烟台 文化创意 创意产业 品牌 前景 

分 类 号：G127[文化科学]