泰山旅游文化产业发展的初步研究  

Taishan tourism and cultural industry development preliminary study

作　　者：王雷亭[1] 魏云刚[1,2] 李海燕[2] 

机构地区：[1]泰山学院/泰山研究院 [2]泰山学院旅游与资源环境学院,山东泰安271021

出　　处：《泰山学院学报》2011年第5期27-32,共6页Journal of Taishan University

基　　金：2011年泰安市科技发展计划项目(20115010)

摘　　要：泰山是世界首例自然与文化双重遗产,但其旅游文化产业的发展和贡献与发达国家及地区相比仍有较大差距。近几年,旅游地泰山在四种力量的驱动下,通过实施科学规划、项目建设和提升旅游产品竞争力的策略,延伸产业链条、丰富产品内涵,旅游文化产业得到了较快发展。Taishan is the world＇s first UNESCO announced the ＂World Cultural and Natural Heritage＂, tourism and cultural industries with the development of unique resources and conditions, hut its tourism development and contribution of cultural industries and regions in comparison with developed countries there is still a wide gap . In recent years, tourism and cultural industries to encourage the development of policies, the rapid development of tourism and industrial u tection of cultural gene Taishan, heritage and pgrading, tourism product supply and demand changes, the prodevelopment, driven by four kinds of forces, through the implementation of scientific planning , projects and enhance the competitiveness of tourism product strategy, focusing on the design and launch of five more typical tourist cultural products, tourism and cultural industries and gradually entered a rapid development track.

关 键 词：泰山 旅游产业 文化产业 

分 类 号：F592.7[经济管理—旅游管理]