基于新农村建设的农村旅游市场开发  

Study on the Rural Tourism Market Development Based on the New Rural Construction

作　　者：郑阿丽[1] 薛建红[1] 

机构地区：[1]郑州大学,河南郑州450001

出　　处：《平顶山学院学报》2011年第5期120-124,共5页Journal of Pingdingshan University

摘　　要：新农村建设工作的落实,使农民生活水平日益提高,其旅游需求逐渐增强.但是,政府及旅游企业还没有给予重视,使农村居民外出旅游遇到种种障碍.在分析开发农村旅游市场重要性的基础上,针对其存在的人口众多、收入不稳定、出游时间自由及文化程度不高等特点,提出相应的开发策略.Rural residents＇ life standard is getting better and better with the implementation of the new countryside construction,and more and more people want to travel.However,the government and the tourist enterprises haven＇t paid much attention to rural residents＇ requirements.This article analyzes the significance of the rural tourism market and puts forward some corresponding development strategies.

关 键 词：新农村建设 农村旅游市场 市场开发 

分 类 号：F592.68[经济管理—旅游管理]