包装企业实施绿色营销的必要性及对策探讨  

On Necessity and Countermeasure of Packaging Enterprises' Implementing Green Marketing

作　　者：颜泳红[1] 林萍[1] 

机构地区：[1]湖南工业大学,株洲412007

出　　处：《包装工程》2011年第21期129-132,共4页Packaging Engineering

摘　　要：介绍了绿色营销的内涵,分析了我国包装企业实施绿色营销的必然性,指出了我国包装企业目前存在的营销问题,并提出了我国包装企业开展绿色营销的相关对策。The connotation of green marketing was introduced.The necessity of packaging enterprises＇ implementing green marketing in our country was analyzed.The existing marketing problems of packaging enterprises of our country were analyzed and the relevant countermeasures of implementing green marketing were put forward.

关 键 词：包装企业 绿色营销 环保 4R1D原则 

分 类 号：TB488[一般工业技术—包装工程]