基于RMP模式的海南自行车环岛旅游产品开发与设计  

Product Design of Traveling by Bicycle around Hainan Island Based on the RMP Model

作　　者：黄克己[1] 杨葵[2] 徐龙军[3] 

机构地区：[1]浙江大学管理学院,浙江杭州310058 [2]海南大学行政与公共管理学院,海南海口570228 [3]浙江理工大学经济管理学院,浙江杭州310018

出　　处：《旅游论坛》2011年第5期78-83,共6页Tourism Forum

摘　　要：在国际旅游岛建设背景下,作为全国最大的经济特区和热带海岛,海南岛自行车环岛旅游产品的开发有着巨大的发展潜力。以RMP法为研究工具,界定了自行车环岛旅游产品概念。在旅游基础资源条件和旅游市场条件都具备的基础上,对海南自行车环岛旅游产品的市场进行了调研与分析,结合调研结果,对自行车环岛旅游产品进行了设计并提出具体的开发方案。Under the background of building the international tourism destination, as the biggest special economic zone and unique tropical island, Hainan has great potential opportunity to develop product of traveling around the whole island by bike. Based on the RMP theory, this passage analyzes the definitions of tourism product and exercise tourism product, and then defines the real meaning of traveling around the whole island with bicycles. Since Hainan island has basic tourism resources and tourism market , this passage does research on its market , and then provides several proper and feasible development ways for the product with the result of investigation.

关 键 词：RMP模式 自行车旅游产品 开发与设计 

分 类 号：F592.7[经济管理—旅游管理]