纸质新闻应对全媒体挑战之策——从《解放军报》的一些优秀作品中得到的启示  

Strategy by News Papers in Dealing with the Challenges from the Omni-media——revelation obtained from some outstanding news works carried on the Liberation Army Daily

作　　者：蔡惠福[1] 刘亚[1] 

机构地区：[1]南京政治学院军事新闻传播系,江苏南京210003

出　　处：《南京政治学院学报》2011年第5期115-119,共5页Journal of PLA Nanjing Institute of Politics

摘　　要：在全民传播时代,面对激烈的市场竞争和严峻的媒介挑战,纸质媒体以深度搏速度,以"独家"博"海量",以故事搏"碎片",以才情搏平浅,发挥传统优势或既有优势获取生存与发展的空间,是阅读《解放军报》的一批优秀新闻作品得到的应对启迪。In times of social media,the newspaper,faced with fierce market competition and severe media challenge,should give play to its traditional advantage in depth instead of speed,in 'exclusiveness' instead of 'massiveness',in full story instead of fragments,in being excellent instead of mediocre,in order to gain its survival and development space.This is the revelation obtained from reading some outstanding news works carried on the Liberation Army Daily.

关 键 词：纸质新闻 全媒体 《解放军报》 

分 类 号：G210[文化科学—新闻学]