主打刘秀品牌,开创枣阳文化旅游新路  

Create a New Way of Cultural Tourism of Zaoyang with Liuxiu Flagship Brand Name

作　　者：张天时[1] 刘永盛 张法祥[3] 

机构地区：[1]解放军测绘学院,郑州450000 [2]襄阳市物资局,湖北襄阳441000 [3]襄樊学院,湖北襄阳441050

出　　处：《襄樊职业技术学院学报》2011年第5期8-11,36,共5页Journal of Xiangfan Vocational and Technical College

摘　　要：枣阳的历史文化积淀丰厚,经济资源充沛,山水虽不险奇,却皆娟秀,又沾溉人文,自然与人文有机结合。若能合理利用其文化旅游资源的优势,科学制定其文化旅游的战略思路,完全可以走出一条具有枣阳特色的文化旅游新路来。当务之急是主打刘秀景观品牌,带动"古帝乡"文化旅游全局起步,以枣阳特色吸引大众眼球,赢得美誉度,促进枣阳社会与经济的腾飞。Zaoyang has rich historical and cultural heritage,abundant economic resources,and graceful landscape,as well as humanities,nature is organically combined with humanities.It is very possible to open up a new way of cultural tourism with unique Zaoyang characteristics if its cultural tourism resources are rationally used and cultural tourism strategy is scientifically developed.Currently Zaoyang is a less developed region with limited financial resources.It is very necessary to develop tourism properly.First create one or two major competitive and unique tourism projects,and have the rest projects remain their status quo.The most urgent task now is to develop Liuxiu Flagship Brand Name and drive Zaoyang＇s Cultural Tourism.At the same time attract public attention use Zaoyang characteristics,get good reputation,and promote social and economic takeoff of Zaoyang.

关 键 词：枣阳文化旅游 刘秀景观品牌 开创新路 

分 类 号：F592[经济管理—旅游管理]