媒介文化语境中的误读  

Misreading in the Context of Media Culture

作　　者：李兵[1,2] 

机构地区：[1]复旦大学中文系,博士后上海200433 [2]曲靖师范学院人文学院

出　　处：《北方论丛》2011年第6期53-57,共5页The Northern Forum

基　　金：国家社科基金项目(11CZW009);中国博士后基金面上项目(20110490678);云南省教育厅科学研究基金项目(08C0187)阶段性成果之一

摘　　要：在信息社会,阅读式微和误读激增,新媒介在其中扮演着重要角色。传播渠道的噪音无法消除,媒介制造误读,过量生产的神话能指使意义产生了内爆。新媒介模糊了作者与读者、正读与误读的界限,带来身份认同的危机。媒介文化中的受众虽然没有完全变成任人宰割的呆鸟,但主体的存在意义仍然受到了语言符号和新媒介的双重钳制。读者要摆脱被媒介控制的困境,走向一种自反式的理解就成为必然。This article focuses on discussing relation between misreading and media. In information society, new media play a important role in decreased reading and increased misreading. The noise of media channel results in misreading and cannot be avoi- ded. Excessive creative myth signifier implode the meaning. The distinction among correct reading and misreading, writer and reader became extremely slippery because of new media. Simultaneously the crisis of identity come ino being. The meaning of being met with restraining by use of lansign and new media, though audience not fall into sofa potato thoroughly. Reader must seek a way of reflexive understanding, if they look forward to escape from the dilemma controlled by media.

关 键 词：媒介 误读 自反性 

分 类 号：G206[文化科学—传播学]