当代中国体育消费中伦理失范及建构  

Research on Anomie and Construction of Ethics of Sports Consumption in Contemporary China

作　　者：孙伟[1] 王忆琳[1] 

机构地区：[1]南京晓庄学院体育系,江苏南京21117

出　　处：《首都体育学院学报》2011年第6期508-511,共4页Journal of Capital University of Physical Education and Sports

摘　　要：体育消费不仅是经济现象,还包含着深厚的伦理意蕴。运用文献资料调研等研究方法,从伦理学视角对体育消费领域中出现的伦理道德问题进行剖析,并阐述了适度消费、公平消费、文明消费、科学消费等消费原则,提出通过加强道德教育、提供制度保障、促进文化认同、重视舆论建设等途径来建构体育消费中伦理秩序,旨在遏制体育消费异化现象,升华人的道德精神,为人们提供一种健康、文明、科学的体育消费方式。Sports consumption is not only an economic phenomenon, also contains a deep ethical implication. Through literature research and other methods, analyze ethical issues on sports consumption from ethical perspective, and explain a moderate consumption, fair consumption, consumption of civilization and scientific consumption principles, put forward by strengthening moral education, provision of system to protect,promote cultural identity, emphasis on public opinion eonstruction to build sports consumption ethics,aimed at curbing the phenomenon of alienation of sports consumption and sublimating people＇s moral and spiritual, in order to provide people with a healthy, civilized, scientific sports consumption.

关 键 词：体育消费 消费异化 消费伦理 

分 类 号：G803[文化科学—运动人体科学]