自贡盐文化旅游资源评价及旅游开发策略研究  

Evaluation of Salt Cultural Tourism in Zigong and its Development Strategies

作　　者：练红宇[1] 夏敬标[2] 

机构地区：[1]成都大学旅游文化产业学院,四川成都610106 [2]成都大学科技处,四川成都610106

出　　处：《四川烹饪高等专科学校学报》2011年第6期61-63,共3页

基　　金：四川省教育厅人文社科重点研究基地中国盐文化研究中心项目"盐文化遗产保护与旅游开发研究"阶段性成果之一;项目编号:YWHZ08-03

摘　　要：位于四川省南部的自贡市已有两千年的盐业历史,拥有辉煌灿烂独具风采的盐文化,但自贡盐文化作为旅游资源的开发还存在不少问题,本文在充分调研自贡盐文化旅游资源的基础上,针对盐文化资源旅游开发存在的问题,提出了依托和整合现有的盐文化资源,开发创新型、体验型盐文化旅游项目等旅游开发措施。The salt industry of Zigong in the south of Sichuan has been developing for two thousand years and has had a brilliant and unique culture formed during the process. However, the development of salt cultural tourism has been set back by a variety of problems. This paper, based on a survey of the salt cultural tourism resources in Zigong, analyzes these problems and then suggests measures to further advance Zigong tourism such as integrating the present resources and developing neo-experiential salt cultural tourism.

关 键 词：自贡 盐文化 旅游开发 

分 类 号：F592.7[经济管理—旅游管理]