体验经济视角下的福建省红色旅游开发  

Red Tourism Development of Fujian under the Perspective of Experience Economy

作　　者：杨诗源[1] 

机构地区：[1]泉州师范学院资源环境科学学院,福建泉州362000

出　　处：《湖南商学院学报》2011年第5期84-87,92,共5页Journal of Hunan Business College

基　　金：福建省教育厅;财政厅高校服务海西项目(项目编号:A104);福建省科技计划项目(项目编号:2003R025)

摘　　要：红色旅游作为一种集参观、体验、学习和教育为一体,具有经济、社会和文化三大主题功能的专项旅游活动,是我国革命历史教育的重要组成部分。文章基于体验经济视角,探究福建省红色旅游开发,注重体验因素的构建,提出构建体验主题、打造体验旅游产品、实施体验营销、延伸红色旅游产业链、设计个性化旅游纪念品等对策,促进福建省红色旅游的可持续发展。As one of special tourism forms with a set visit, experience, learning and education as a whole, and having economic, social and cultural functions, red tourism is an important part of China＇s revolutionary history education. Based on the experience economy perspective, the paper focuses on constructing experience factors, and puts forward countermeasures to promote sustainable tourism red development such as defining a clear experience theme, creating an experience tourism product, the implementation of experiential marketing, an extension of red tourism industry chain, design for personalized souvenirs, etc.

关 键 词：体验经济 红色旅游 体验式开发 福建省 

分 类 号：F592.757[经济管理—旅游管理]