基于SWOT分析的雪野旅游区乡村景观规划  

Rural landscape planning of Xueye tourist resort based on SWOT analysis

作　　者：王胜永[1] 孙启龙[1] 王巍巍[1] 曹海燕[1] 

机构地区：[1]山东建筑大学艺术学院,山东济南250101

出　　处：《山东建筑大学学报》2011年第4期383-386,共4页Journal of Shandong Jianzhu University

摘　　要：21世纪旅游业迅猛发展,乡村旅游作为一种绿色生态旅游正在被社会各界人士所青睐,乡村旅游的发展首先应该有效整合其景观资源和文化资源,突出地方特色进行科学合理地规划。本文首先阐述了乡村景观规划的重要性,通过总结国内外相关研究现状,运用旅游SWOT分析法对开发雪野旅游区景观规划的优势与劣势、机遇与挑战进行分析,并在此基础上提出了具有雪野地域特色的景观规划。With the rapid development of tourism in the 21st century,rural tourism has been a popular type of tourisms to people as a green eco-tourism. The industry of rural tourism should integrate the landscape resources with cultural resources effectively to highlight the local specialties reasonably. This article elaborates the importance of rural landscape planning, through summarizing the domestic and foreign relevant research situation, and then this paper analyzes the strength, weakness, opportunity and challenges of exploiting Xueye tourism based on SWOT analysis method. Finally, a plan on Xueye tourist resort featured with regional specialties is formed.

关 键 词：乡村旅游 雪野 SWOT分析 景观规划 

分 类 号：TU984[建筑科学—城市规划与设计]