盐都自贡特色旅游产品的营销策划与推广  

Marketing Planning and Promotion on Special Tourism Product of Salt Capital,Zigong City

作　　者：杨相和[1] 余元春[1] 

机构地区：[1]四川理工学院经管学院,四川自贡643000

出　　处：《商业经济》2011年第21期69-70,80,共3页Business & Economy

基　　金：四川理工学院中国盐文化研究中心资助项目(YWHW09-02)

摘　　要：盐都特色旅游产品是自贡盐文化的标志性建筑之一,它既是千年盐都的文化缩影,又承载了自贡盐文化持续发展的重任。自贡市应抓住盐都特色,拓宽发展领域,拓展客源市场,将千年盐都历史文化融入到盐都特色旅游产品经营中,大力推进重大旅游项目建设,积极探索"政府引导、企业经营、市场运作"模式;实现自贡盐文化特色旅游产品与保护自贡独有文化遗产的结合,使盐都特色旅游产品焕发新的生命。Special tourism product of Salt Capital is one of symbols salt culture in Zigong City, which is a miniature of salt culture for more than a thousand years and carries the vital responsibility of advancing its salt culture. The government should expand its development ranges and tourist market based on its characteristics, integrate the thousand-year salt culture into its special tourism products, construct great tourism projects, actively explore the model of government directing, enterprise practicing, and marketing operating, and finally reach the combination of its special tourism products and salt-culture heritage to enliven the Salt Capital.

关 键 词：自贡市 盐都文化 盐都特色旅游产品 营销策划 

分 类 号：F590.7[经济管理—旅游管理]