重庆都市旅游线路设计存在问题与对策探讨  

Chongqin city tourism route design existing problem and countermeasure probing

作　　者：赵纲[1] 

机构地区：[1]重庆教育学院旅游系,重庆400067

出　　处：《特区经济》2011年第10期143-144,共2页Special Zone Economy

基　　金：重庆市教委科研项目<旅游线路设计流程研究>(编号:kj091506)资助

摘　　要：重庆都市旅游资源种类齐全,非常丰富,为发展都市旅游提供了坚实的基础。目前,重庆市旅行社经营的都市旅游线路众多、发展迅速,吸引了大量中外游客前来旅游。但是在都市旅游线路的设计上,如:景点搭配不合理、宣传力度不够等还存在诸多问题。本文针对重庆都市旅游线路设计中出现的问题提出了"冷热搭配,因地制宜,加强宣传"等的措施,希望能为发展重庆都市旅游线路提供一些建议。Rich tourism resources of Chongqing city,the development of tourism for the city to provide a solid foundation.Number of tourist routes in Chongqing city,has developed rapidly,attracting a large number of foreign tourists come to travel.However,the design of tourist routes in the city,there are still many problems,such as： product design,unreasonable travel routes,update the slow,inadequate publicity and so on.Chongqing City Tour for the design of many issues arise with cold hot spots,local conditions,strengthen brand awareness and other measures.

关 键 词：都市 旅游线路 对策 

分 类 号：F592.7[经济管理—旅游管理]