网络舆情几个基本问题的探讨  

Some Basic Problems on Network Opinion Research

作　　者：高承实[1] 陈越[1] 荣星[1] 邬江兴[1] 

机构地区：[1]解放军信息工程大学电子技术学院,郑州450004

出　　处：《情报杂志》2011年第11期52-56,共5页Journal of Intelligence

基　　金：国家社会科学基金重大项目"突发事件网络舆情演化模型和仿真系统研究"(编号:09&ZD014)

摘　　要：在梳理和分析主要网络舆情定义的基础上,详细分析了网络舆情的主体、客体、本体和载体,重新界定了舆情和网络舆情的定义,根据网络舆情事件的特点将其划分为单一事件、一连串事件、一组事件和混合事件四类。指出网络舆情的边界应起于网络舆情事件发生,止于舆论形成,或现实世界中占主导地位的针对性行动出现,或舆情消亡。在此基础上重新界定了网络舆情演化过程,将一般意义上单一的演化过程分解为四类演化过程,并分别探讨了其对应的网络舆情事件及演化特点和规律。Based on combing and analyzing the main definitions of network opinion, this paper discusses the subject, the object, the ontology and the carder of network opinion in detail and redefines opinion and network opinion. Network opinion events are classified by alone event, a series of events, a set of events and mixed events according to the characters of network opinion events. This paper also points out that network opinion research should begin from the occurrence of network opinion events and end by three cases such as arousing public attention, the occurrence of more important actions in real world and network opinion demise. Evolution process of network opinion is discussed also and then reclassified into four categories from single category according to the characteristics and rules of matched network opinion events.

关 键 词：舆情 网络舆情 网络舆情事件 演化过程 

分 类 号：G353.1[文化科学—情报学]