浅析电视包装中的频道包装和栏目包装  

Analysis of TV channel and column packaging

作　　者：李云[1] 

机构地区：[1]内江师范学院张大千美术学院,四川内江641112

出　　处：《大众科技》2011年第11期5-7,共3页Popular Science & Technology

摘　　要：随着电视产品的商业属性越来越强化,电视包装逐渐从零散走向全局统一,形成自己的基本格局,这也恰恰体现了媒体经营的理念。文章对电视包装中的频道包装和栏目包装的基本概念进行论述,通过对电视频道包装和栏目包装的构成部分、定位等方面进行阐述,明确了电视频道包装和栏目包装之间的区别和联系。栏目包装应服从频道的整体包装风格,既有频道共性,又有栏目个性。As the TV commercial properties more enhanced, TV packaging gradually from scattered toward global unity, formed their own basic pattern, which is precisely reflected in the media business philosophy. The basic concepts of TV channel and column packaging, and their components, position and other aspects were discussed, with clearing the difference and connection between TV channel and column packaging. Column packaging should be subjected to the overall channel packaging style, including both channel characteristics and column personality

关 键 词：电视包装 频道包装 栏目包装 虚拟演播室 

分 类 号：G22[文化科学]