SNS的可用性评价研究  

Usability Evaluation Study of SNS

作　　者：段志远[1,2,3] 孙林岩[1,2,3] 崔凯[1,2,3] 

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]过程控制与效率工程教育部重点实验室,陕西西安710049 [3]机械制造系统工程国家重点实验室,陕西西安710049

出　　处：《工业工程与管理》2011年第5期130-133,138,共5页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(70701029);国家社会科学基金资助项目(08XJY016);教育部博士点基金资助项目(20070968063)

摘　　要：SNS为用户提供交流互动的平台,其可用性评价应结合用户心理需求进行,因此本研究参考马斯洛理论将用户心理需求分成五个层次,设计五层级可用性评价模型并形成评估问卷;设计实验,结合五层级评价问卷和CSUQ问卷,从用户的浏览习惯以及SNS的功能属性的角度对SNS进行可用性评价。根据评估结果,从五个可用性层级总结出目前国内主流SNS中存在的主要可用性问题,给出改进建议,并论证了五层级评价模型的有效性。研究结论对SNS可用性评价及改进设计、提高用户满意度具有参考意义。SNS provides a platform for users to interact with each other.Its usability evaluation should consider users＇ psychological needs;so this study has divided users＇ psychological needs into 5 stages according to Maslow＇s Theory of Human Motivation.Five-stages evaluating model and questionnaire are designed.This study has designed an experiment and combined with five-stages evaluating questionnaire and CSUQ questionnaire to evaluate the usability of SNS according to users＇ using habits and the features of SNS.With the evaluation results,this study has summarized some main usability problems of SNS in five usability stages,raised some improving suggestion and discussed the validity of five-stages evaluating model.This conclusion on the usability evaluation of SNS,design improvement and improving user satisfaction has some significance to practice.

关 键 词：SNS 可用性评价 问卷 实验 

分 类 号：F830[经济管理—金融学]