五大连池旅游品牌定位及其强化  

Location and positioning of the tourism brand in Wudalianchi

作　　者：柏玲[1] 王崑[1] 李洋[1] 李锦[1] 

机构地区：[1]东北农业大学

出　　处：《农业科技与信息（现代园林）》2008年第2期14-16,共3页Modern Landscape Architecture

摘　　要：本文分析了五大连池市旅游特点和旅游发展的条件以及旅游品牌建设的现状,对五大连池旅游品牌进行了初步定位。五大连池旅游品牌总的理念可以设计为"五大连池--矿泉疗养之都,火山旅游名城",通过实施五大连池旅游品牌LOGO的设计、围绕品牌的旅游资源整合、旅游行业品牌建设的措施,强化旅游地品牌。This paper analyzes the characteristics and Tourism conditions of Wudalianchi for the development of tourism and tourism brand building status of the Wudalianchi tourism brand positioning preliminary. Wudalianchi tourism brand overall concept can be designed as 'Wudalianchi – The city of mineral convalescent and the city of volcano tourism '. Through the implementation of Wudalianchi tourism brand logo design, the integration of tourism resources around brand, tourism industry brand-building measures to strengthen the tourism brand.

关 键 词：旅游品牌 品牌定位 品牌战略 五大连池 

分 类 号：F592[经济管理—旅游管理]