Projecting the Right Image  

作　　者：TANG YUANKAI 

出　　处：《Beijing Review》2007年第5期22-25,共4页北京周报（英文版）

摘　　要：The 2008 Olympic Games in Beijing will provide a good opportunity to boost China’s public relations industry It seems like an impossible mission to enable a foreigner to experience China’s 5,000-year history in just a few hours,but Mark Zhou, a Chinese, and Alex Koi, a Singaporean, have done just that.In an effort to enable people to get to know China, they have launched “urban safari” activities, in which the participants in a simulated environment can enjoy all kinds of food, videotapes and a detailed explanation to get an intimate feel of China’s history, culture, arts and folk customs in just six hours.

关 键 词：CIPRA Projecting the Right Image exp 

分 类 号：G812.13[文化科学—体育学]