Branding Innovation and Exploration  

作　　者：DAI XIAOHUA 

出　　处：《Beijing Review》2007年第49期38-39,共2页北京周报（英文版）

摘　　要：Shaanxi Automobile Group Co.Ltd.is a large Chinese state-owned enterprise. Thirty years of hard work has solidi- fled its standing in the automobile industry as a pillar enterprise.At pre- sent,it boasts a total of 20 subsidiaries and 160,000 employees.The annual output of the group has toppled 68,000 units,with 17 billion yuan (＄2.3 billion) of production value.Annually it has sales revenue of 15 billion yuan (＄2 bil- lion) and generates tax revenue of 650 million yuan (＄87.8 million).All

关 键 词：一价 

分 类 号：F426.471[经济管理—产业经济]