浅谈绿色玩具设计  

Probe into green toy design

作　　者：孙莉[1] 

机构地区：[1]天津科技大学

出　　处：《玩具世界》2005年第6期44-46,共3页Toys World

摘　　要：绿色设计GD(Green Design)是20世纪80年代末出现的一股国际设计潮流,绿色设计反映了人们对现代科技文化所引起的环境及生态破坏的反思,同时也体现了设计师道德和社会责任心的回归。美国设计理论家维克多·巴巴纳克早在20世纪60年代末就出版了《为真实世界而设计》的专著,他认为,设计的最大作用并不是创造商业价值,也不是包装和风格方面的竞争,而是一种适当的社会变革过程中的元素;设计应该认真地考虑有限的地球资源的使用问题,并为保护环境服务。实质上,专著的核心就是提倡绿色设计。直到70年代‘能源危机’爆发,他的‘绿色设计论’‘有限资源论’才得到世界上越来越多人的关注和认同,‘绿色产品’、‘绿色设计’、‘绿色制造’、‘清洁化生产’、‘再制造工程’以及‘绿色消费’等新理论。Green Design ('GD') is an international design tide originally appeared in 1980s. GD reflects some people began to turn over to consider the environmental and ecological destruction brought by modern science and technology. Also, GD represents the return of design moral and social responsibility. In the past, the ultimate goal of product design was merely confined within basic attributes of products. Namely, the design goal was considered accomplished when products under design reached their indexes of technology, functions, appearance and marketing. GD, however, comprises the whole course ranged from drawing up outline, making originality and production to the recycle after discarded. Thus, GD's core concepts are-easy to recycle and replace, helpful for energy saving, low or no social effects of pollution, healthy, safe, producing products from the nature and making them harmonious with the nature. With the rapid development of global economy since 19th Century, the free development of natural resources and reckless use of environments have caused material problems including global ecological destruction, resource waste and shortage and environmental pollution. Among the over 10,000 toy enterprises, green design, green manufacture and waste disposal have not yet been attached enough importance. The excessive attention paid on costs, quality, sales of products and benefit and the ignorance of increasing severe pollution problems are still dominant in dominant majority of toy enterprises. Thus, designers shall shoulder the responsibility of doing researching of GD of toys at the same time of design and construction of brand toys. Overall, GD is a new research filed for toy industry in China. It is still in the initial phase, and its potential application value remains undeveloped. It is a new field but with urgent needs. The following dissertation presents you the details of GD definition and origin, GD's mission and the current situation of toy design team in China.

关 键 词：玩具设计 绿色设计 再制造工程 绿色制造 清洁化生产 20世纪 绿色消费 设计理论 绿色产品 设计潮流 

分 类 号：F426.8[经济管理—产业经济]