论职业运动员形象塑造中的媒体策略  

On the media strategy for the professional athletes image-building

作　　者：黄安泉[1] 郭李亮[2] 

机构地区：[1]安庆师范学院体育学院,安徽安庆246011 [2]广西师范大学体育学院,广西桂林541004

出　　处：《商丘师范学院学报》2011年第6期114-116,共3页Journal of Shangqiu Normal University

摘　　要：随着竞技体育职业化的发展,运动员的形象如何显得尤为重要.大众传媒在运动员的形象塑造中有着独特的优势.文章阐述了职业运动员形象塑造的意义,提出了塑造运动员形象的4条媒体策略:一要善于"炒作";二要尽量给媒体提供更多的采访空间和新闻服务;三要全面提高应对媒体的能力;四要提高运动员的文明礼仪修养.It is important how the image of athletes with the development of professional sports.The mass media has a unique advantage in shaping the image of athletes.The thesis elaborates the significance of image-building and four media strategies for image-building were put forward ： First,we must be good at ＂speculation＂.Second,as far as possible to provide more interview space and service for media.Third,improve the ability to deal with the media.Fourth,improve the athlete＇s civilized manners.

关 键 词：职业运动员 形象塑造 媒体策略 

分 类 号：G808.18[文化科学—体育训练]