A NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGICS  

作　　者：刘可新 金铭 吴振寰 苏罡 

出　　处：《Journal of China Textile University(English Edition)》1996年第1期70-74,共5页

基　　金：This work is supported by the Nation Science Foundation(No.79570040)

摘　　要：This paper discusses the influences of experience effect and market growth rate on the formulation of enterprise merger strategies; develops a new model for technically analysing and evaluating enterprise merger strategies by combining the progromming tool in market share theory-experience curve; and the key factor reflecting external enviornment-market growth rate, to provide scientific support when an enterprise decides to make its merger strategies.This paper discusses the influences of experience effect and market growth rate on the formulation of enterprise merger strategies; develops a new model for technically analysing and evaluating enterprise merger strategies by combining the progromming tool in market share theory -experience curve; and the key factor reflecting external enviornment-market growth rate, to provide scientific support when an enterprise decides to make its merger strategies.

关 键 词：ENTERPRISE MERGER strategy experience effect MARKET growth rate scale index 

分 类 号：F224.3[经济管理—国民经济]