Using Experiential Learning in Marketing Communication Course  

作　　者：Vaclav Svec Tereza Kaderabkova 

机构地区：[1]Czech University of Life Sciences Prague, Prague, Czech Republic

出　　处：《China-USA Business Review》2011年第11期1139-1145,共7页美中经济评论（英文版）

摘　　要：The aim of this research presented in this paper is to explore the students＇ understanding and evaluation of results achieved by completing a course focused on experiential learning through live case studies in comparison with learning through mini-case studies with the support of multimedia class tools. The specific aims of the article are to verify the benefits of experiential learning to the students in the area of marketing communication and to find out which competencies were developed by used teaching approaches. Used methods are questionnaire, group discussion （for sets of competencies）, non-parametric statistical hypothesis tests. It has been statistically proven that usage of live case studies has better impact on students than mini cases/projects teaching.

关 键 词：COGNITIVISM experiential learning case-based learning mini cases live cases 

分 类 号：TP278[自动化与计算机技术—检测技术与自动化装置] TN011[自动化与计算机技术—控制科学与工程]