我国体育场馆运营效益问题浅析  

On Gym Operation Efficiency

作　　者：史海鹏[1] 

机构地区：[1]中国石油大学(华东),青岛266555

出　　处：《价值工程》2011年第35期106-107,共2页Value Engineering

摘　　要：随着体育产业的迅猛发展,体育场馆业也迅速崛起。但面对资金短缺、效益低下等问题,如何提高我国体育场馆的运营效益已成为体育行业关注的焦点问题。文章从我国体育场馆的现状出发,深入分析了体育场馆运营的经济效益和社会效益,并为提高其运营效益提出了行之有效的策略建议,以期对我国体育场馆的运营有所帮助。With the rapid development of the sports industry,gym industry also rises sharply.Faced with the shortage of capital and low efficiency,how to improve the operating efficiency of China＇s sports venues has become the focus of attention of the sports industry.Starting from the present situation of China＇s sports venues,this article analyzed the sports facility operation economic and social benefits,and proposed the effective strategy to improve the operation efficiency for providing help for the sports facility operation.

关 键 词：体育场馆 经济效益 社会效益 

分 类 号：G818.2[文化科学—体育学]